Sony’s Waterproof Wearable To Be Available Worldwide In March

TechCrunch

Sony introduced the SmartBand SWR10 at CES 2014. The diminutive wearable is part of Sony’s push into an ever-connected experience centered around its Xperia products. Sony was mum about the release schedule back at CES, but today, at Mobile World Congress, the company announced that the device will be available in 60 markets next month.

The SmartBand sports the standard affair of fitness tracking. But Sony is positioning this device as much more than a fitness tracker. According to the press release, it’s “a new user experience based around three core pillars – Lifelogging, ‘Wearing smart’ and ‘Life tools’.”

Besides Lifelogging, the other two items are needless branding for standard functions found on wearables. This includes sleep monitoring, vibrating notification alerts, and remote control of media playback. Sony loves to brand things.

The Lifelogging is a bit convoluted. From the sound of it, this function uses the SmartBand as…

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