Rocket Internet-Backed Fashion Site Zalora To Launch Marketplace In Asia


Zalora, a fashion e-commerce site that has raised $238 million from investors such as Rocket Internet and Access Industries, plans to launch its marketplace in South East Asia early this year.

The new model will help Zalora build a leaner e-commerce model without having to own any inventory. For Rocket Internet, the marketplace model is already gaining momentum with other companies in the portfolio, including Zappos clone Zalando and Lazada.

“We have over 15 million visits to our Zalora sites per month; for an independent fashion seller to have instant access to this kind of audience is a previously unheard of opportunity,” said Magnus Grimeland, MD of Zalora.

Unlike more mature e-commerce markets of U.S. and Europe, where both Amazon and eBay are dominant, markets in South East Asia are still waiting for clear winners. And the marketplace model allows these growing e-commerce firms to address a much bigger…

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