Facebook’s Desktop Ad Revenues Fell $26M In Q3 As Its Mobile Ad Revenue Surged $226M


As part of its third quarter financial performance, Facebook today reported that 49 percent of its advertising revenue in the period came from mobile usage. That figure is up 8 percent from the second quarter, in which Facebook reported 41 percent of its advertising revenue came from mobile usage.

Facebook had third quarter advertising revenue of $1.8 billion. Forty-nine percent of that tally is $882 million, implying that Facebook’s desktop advertising revenue for the quarter totaled $918 million.

In the second quarter, Facebook had advertising revenue of $1.6 billion, of which 41 percent was mobile-sourced, or $656 million. That implied that Facebook had desktop-sourced ad revenue of $944 million in the second quarter.

Thus, Facebook’s desktop advertising revenue fell $26 million from the second to third quarter. Facebook’s first quarter desktop ad revenue (calculated in the same way) totaled $875 million. Therefore, for now, Facebook’s desktop ad revenue peaked in…

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