Facebook’s Desktop Ad Revenues Fell $26M In Q3 As Its Mobile Ad Revenue Surged $226M

TechCrunch

As part of its third quarter financial performance, Facebook today reported that 49 percent of its advertising revenue in the period came from mobile usage. That figure is up 8 percent from the second quarter, in which Facebook reported 41 percent of its advertising revenue came from mobile usage.

Facebook had third quarter advertising revenue of $1.8 billion. Forty-nine percent of that tally is $882 million, implying that Facebook’s desktop advertising revenue for the quarter totaled $918 million.

In the second quarter, Facebook had advertising revenue of $1.6 billion, of which 41 percent was mobile-sourced, or $656 million. That implied that Facebook had desktop-sourced ad revenue of $944 million in the second quarter.

Thus, Facebook’s desktop advertising revenue fell $26 million from the second to third quarter. Facebook’s first quarter desktop ad revenue (calculated in the same way) totaled $875 million. Therefore, for now, Facebook’s desktop ad revenue peaked in…

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